A Certain Look

We monitor the informational environment and catch reputational clues, gather signals from our informants and develop our trustful attitudes in context. I present here the project of an epistemology of reputation as a way of using social configurations to acquire information. I review the definitions of reputation that exist in social sciences, stress the importance of the relational/social dimension of reputation as a property of entities and put forward a definition of reputation suitable for epistemology. I then sketch some social configurations that allow us to extract reputational information and some typical heuristics we use to navigate through the social information around us.