During the time when the Christian West lived under conditions of “mixed orality” (Paul Zumthor), town criers and “shouted advertising” played an important role in the public communications system. Professionals (from doctors to carpenters) offered their services by shouting: hawkers hailed passers-by with their banter to sell food, clothing, and household utensils; and innkeepers engaged criers who vaunted the price and quality of their wine. The analysis of all this shouting, as can be gathered from written or iconographical sources, opens several paths for investigation: product traceability, the notion of terroir, food safety, and fair pricing were oral advertising’s principles.